Consider what Apple's PR releases should look like

Apple ignited the personal computer revolution in the 1970s with the Apple II, reinvented the personal computer in the 1980s with the Macintosh, ushered in the PDA era in the 1990s with the Newton hand-held computer, and remodelled the PDA in the 2000s with the iPod. Apple is the world's premier distributor of Unix systems, melding a solid industry standard with Apple's legendary ease of use. The company is committed to bringing the best personal computing experience to students, educators, researchers, creative professionals, and the general public around the world, through its innovative hardware, software and internet offerings.